The firm realizes the full cycle and is able to perform all technological processes such as cutting

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Fason, steps towards closed cycle
Domestic clothing manufacturers are presenting their brands on the market, as in Albania, even in Europe. Ego for more profits and stability dorothyperkins in the market is pushing big companies re-exports to create "name" their ...
Print Monitor / When Albanian exports are registering steady decline during the first half of the year, exporting companies are drafting plans new strategies to maintain dorothyperkins sales and increase competitiveness in the market.
Inward dorothyperkins processing industry accounts dorothyperkins for about 32% of total Albanian exports, but the crisis in Europe has also reduced orders Albanian enterprises. dorothyperkins Although large companies have felt less crisis because they have partners who are mainly large multinational firms, has not stopped their leaders to demand greater guarantees.
Clothing companies are now looking for different buyers, to transform the businesses directed toward market production businesses, with new profitable sales. This step is already taken by many companies fason the countries of the region, where many companies have created brand-in personal and clothing chains have raised not only domestically, but also abroad.
Creating a new brand, produced and managed entirely by themselves, seems to be the recent trend that has included some entrepreneurs re-exports in the country. The main cause that is pushing fasonistët is an increase in earnings if passed towards such a system, because companies not only perform the entire cycle, from buying the fabric, design, cutting and sewing, but also determine the final price in the market, defined itself profit margin. If the inward processing companies today have an average profit rate of 8%, with personal trademark, the rate increases to 20-25%.
Those who have taken the first initiative to personal trademark, are great entrepreneurs, during 15-20 years of activity have already capitals needed to be more demanding, more safe on the quality that can provide and the clients can can "do for themselves".
These businesses are assisted by various donors. USAID, increase Albania, is helping fasonistët through a development model similar to that applied and in other countries to be able to shorten the time it takes to build a dynamic and highly competitive industry of clothing. The technical assistance project includes individual assistance for clients as well as solving problems of many customers at once with firm-level assistance, which enables dynamic dorothyperkins firms wishing to improve and invest the necessary resources.
"Krienko Memo" raised its business about 20 years ago in the city of Fier and the Company's major partners in fasson are major international firms, dorothyperkins as "Meltin 'Pot", "Only Jeans", "Ted Baker", "Jack & Jones "," Tommy Hilfiger dorothyperkins "," Angel & Devil "," Sixty "etc.
The firm realizes the full cycle and is able to perform all technological processes such as cutting, sewing, tailoring, grafiatura, rrotura etc., All of which are carried out through modern machinery and skilled employees. This company employs about 300 employees. "Krienko" currently produces 4,800 pairs of different confection day, reaching in this way a high production dorothyperkins capacity, ie about 1.2 million pairs per year, but the production volume increases more and more. The main exports are towards Denmark.
"In these conditions, we saw the need to create our brand and we started initially trading in the domestic market," says the "Monitor", the president of the company, Krienko Memo. Investing in early stage has reached about 450 thousand euros. According to him, although the messages in his company, dorothyperkins even during the crisis, had very little drop, exit the personal brand is a secure future and inevitable for any company that wants to have a long-term activity in the production of clothing.
The firm has already opened the first outlet of hers to Albanian dorothyperkins customers, dorothyperkins and according dorothyperkins to Mr. Memo, performance has been more than good, even beyond expectations. At the outlet traded mainly denim garments, dorothyperkins pants and skirts, where the maximum price not exceeding 25 euros.
"We import the raw materials from Italy and is in the same quality with Fr.