Topman launched their men

Topman launched their men’s grooming and fragrance line today. The line includes 2 Eau de Parfums, “16″ and “27″, as well as hair putty, body wash, deodorant and a body spray. All body products are scented with the “27″ fragrance. Rather than license out the development or work with a big fragrance company, Topman brought in fragrance expert Azzi Glasser to develop top quality scents for an affordable price ($30). 16 is crisp and cool while 27 is smoky and warm.
When creating both fragrances, 16 and 27, was your primary consideration the Topman customer or pulling scents that felt fresh in the marketplace? Azzi Glasser: My main consideration was to make sure that we could produce two unique fragrances that have the quirky, edgy style of the Topman consumer as the brand’s philosophy had to be reflected in the designs, the scents, and the packaging. The high street fragrance market remained quite bland and boring at the time so this was a perfect gap to fill by adding originality and freshness with edge that would truly standout in a congested market. Both points are extremely important to me.
In what ways do 16 and 27 differ? Do you feel they have any similarities? jaeger lecoultre Azzi Glasser: jaeger lecoultre We wanted the fragrances to represent the male consumer that Topman Fashion appeals to, so it’s quite a broad market on that front. We came up with two fragrance themes: one is quite fresh, cool, creative and energetic, which is 16. [16's] key ingredients are pepper, amber and labdanum. The other, 27, is more sexy. it’s confident, creative, warmer and stylish, and the three key ingredients in there are vetiver, jaeger lecoultre sage, and cedar wood. They’re both quirky in their own right. You can wear either fragrance all day, but the idea is to have the two, mainly because for evening, guys might not to want to wear the same scent that they’ve been wearing all day, similar to the way they tend to change clothes when going out at night. Both fragrances are similar in the sense that they are both very creative and we have used high quality natural key ingredients that make the fragrance overall jaeger lecoultre more premium in the marketplace.
Most guys are either putting jaeger lecoultre on too much fragrance or too little – what is the right amount a guy should put on before leaving the house? Azzi Glasser: Difficult question to answer generally, as it depends on how strong the fragrance is and what the skin DNA is like so testing on oneself is always good first. However I can say after testing on so many different guys with the two Topman fragrances no.16 and 27 – jaeger lecoultre you can spray these as follows: One spray on either side of the neck, one on the chest and one on each wrist. For the evenings add a spray also to the middle and back of the neck and an extra spray on the chest. This should work perfectly.
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> jaeger lecoultre <i> <q cite=""> <strike> <strong>
Archives Select Month April 2014  (1) September 2013  (2) July 2012  (1) April 2012  (2) December 2011  (1) July 2011  (2) jaeger lecoultre June 2011  (1) October 2010  (1) April 2010  (1) August 2009  (1) November 2008  (1) September 2008  (1) July 2008  (1) Twitter Facebook YouTube LinkedIn Tumblr Google+ Instagram WGSN Tumblr
As Beauty Editor, Theresa manages and edits the beauty jaeger lecoultre directory, reporting on the latest global beauty trends, catwalk hair and make-up, product development, trade shows and retail news. She is also responsible for the creation of WGSN s beauty forecasts, which identities future beauty trends two years ahead. Theresa studied fashion journalism at the University College for the Creative Arts and has a wealth of experience in cosmetic retail and consumer glossy magazines. She is also a keen marathon runner and enjoys jaeger lecoultre all things health and fitness-related.